Since yesterday the Belgian consumers can taste a new low-calorie Cola. No, it’s not another line-extension of the Coca-Cola Company. In fact the company, producer or brand behind the new Cola is still a mystery.

For now the stunt exists out of handing out free samples of this new mystery Cola and convincing the consumers to cast their vote. They can express their opinion by sending “yes” or “no” to the free number 8955 or visiting their website www.likeitornot.be.

The mystery Cola is being distributed and promoted with a black truck and promo teams a cross Belgium.  The plan is to handout 75.000 off these mystery Cola’s. Yesterday the promo tour started in Antwerp, today it’s in Ghent. Hasselt and Brussels are the next stops for tomorrow. From there on the truck will visit Mechelen on Monday, Leuven on Tuesday and finally Kortrijk on Wednesday.

It’s stated by the law that every food fabricant is obliged to identify itself and to put a customerservicenumber on the packaging. But even this information didn’t help the journalists to figure out who is behind the stunt.

It seems we will have to wait at least till Wednesday to solve the mystery….or let the mystery solve itself.  Well, the stunt got me curious… let’s hope the unraveling will be as interesting as their stunt.

ps: I didn't got the chance to taste this new mystery Cola, but if you did...share your taste experience with us!

source: standaard.be